JusTea, a for-profit social enterprise known for its unique Purple Tea, has been internationally honoured for its product innovation at the World Tea Expo in Las Vegas and again at the BC Food & Beverage annual gala, both events held in June of this year.
Adam and Resina of Ortus Investments, exclusive distributors of JusTea throughout New Zealand were ecstatic to receive the news. “We are very proud to be part of such an amazing team. From Paul and the JusTea Beverages team in Canada to Boaz and Jamila in the Nandi Hills. This product is not only great for consumers with so many health benefits, it also improves the lives of the farmers who grow and process our tea. Together we are all making a positive impact in people’s lives.”
JusTea has been voted Best in Innovative Packaging at the world’s largest tea exposition, World Tea Expo 2018. Judged on tea product packaging, including uniqueness, use of novel materials, innovation, inspiration and integrity, JusTea received the winning award in the New Product category for the packaging of JusTea tins. Each tin is reusable with a product window in the lid and comes with a hand carved olive wood spoon.
JusTea was also voted the Gold medal winner of Product of the Year in the province of BC Canada at the annual gala of the BC Food Processors Association. The hallmark award, Product of the Year, included 26 nominees representing an amazing assortment of unique BC products. JusTea’s founding company and head office are based in Vancouver and were thrilled to be selected as the Gold Medal recipient for their Purple Tea, on taste, appearance, originality, natural health benefits, and innovative packaging.
“We feel very privileged to receive this distinguished award and are absolutely thrilled to be recognized for our Purple Tea,” says company CEO Paul Bain. We have worked hard over the past six years to craft the perfect cup of Purple Tea and we are grateful to be recognized for this healthy new product.”
JusTea’s partnership with small-scale Kenyan tea farmers demonstrates how we can create sustainable jobs in Africa. Jobs can go a long way to break the global poverty cycle in rural communities, and JusTea’s partnerships in Western Kenya have helped hundreds into employment creating a sustainable future.